QV skincare are known in Australia as the No.1 sensitive skincare brand healthcare professionals recommend. Having dominated the market with body products, QV needed a campaign that spotlighted the QV Face brand.

Campaign idea: For the many faces of sensitive

There’s no such thing as just one kind of sensitivity. Nor are there ‘five signs of sensitivity’. When you know sensitive faces as well as we do at QV, you know there are as many intricacies to sensitivity as there are people who experience it. We are going to be the brand that shows we truly understand these intricacies. Because QV Face is scientifically formulated with hardworking yet gentle ingredients, dedicated to faces with sensitive skin. So we are going to show we care for all kinds of sensitive. All facets. All faces. All the while, building a community. One we want to grow for years to come.