GO Allround is Sloggi’s first range offering one adaptive size. This supremely soft, stretchy bodywear adapts to your shape and your every move - representing the core of comfort.

Campaign idea: Not so Everyday

The everyday. It’s always there. Reliable. Predictable. Beige AF. But given that it happens quite literally, every day, why aren’t we treating it as an occasion itself? Specifically, the most important occasion of all.

With sloggi GO Allround, everyday is bae! This is an underwear range that gives even Monday a big, juicy, comfy-ass upgrade. Because when you start any occasion by slipping your toosh into the comfort, quality and style that you deserve, you’re gonna give every day everything. You’ll turn beige into rainbows. The only occasion you need is LIFE!